Writer

Charlotte Bailey

As Elevate Aviation Group celebrates its third operational decade, the aviation services platform is looking to continue its expansion. This includes the introduction of a consumer-focused app later this year to reach what the company calls a “broader audience” for its charter services, alongside expansion of its operational footprint in South Korea.
Elevate’s business has “historically focused on an entirely different end of the market,” acknowledged CEO Greg Raiff, with clientele traditionally including professional sports teams, touring musical artists, and C-suite executives. However, he believes Elevate Jet’s new app-based booking service (augmenting existing options) will “deliver instant transparency to consumers, reducing the traditional back-and-forth.” This, explained Raiff, will “allow users to browse options with no pressure [and] validate pricing.” Crucially, Elevate hopes its app will attract first-time private aviation travelers by “demystifying the process.”
Additionally, Elevate is expanding its international charter operations with the introduction of a Bombardier Challenger 650 to the South Korea market, supported by its PJS Korea division. “Recently, the APAC [Asia-Pacific] market has grown in strategic importance for aircraft management and charter,” said Raiff, who attributes much of this travel to supply-chain and production shifts that began in early 2025.
Elevate Aviation Group president and CFO Randy McKinney described the placement as the company’s “first step in a large-scale capital investment in APAC.”
Having “cultivated” the APAC market for more than six years, the decision to base an aircraft in Seoul is reflective of Elevate’s “recognition of the market’s strong growth trajectory,” Raiff concluded. “We believe the high demand will continue, and the region represents a critical opportunity for private aviation.”

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