Writer

Amy Wilder

Aircraft Shopper Online (ASO) said its new eBlast service has already delivered more than one million opportunities to aircraft owners and operators since launching earlier this year.&nbsp;The service distributes targeted email messages from brokers, finance companies, and other aviation service providers to a curated list of decision-makers. ASO reported average engagement metrics of a 28% open rate and a 14% click-through rate, which exceed standard email marketing benchmarks.
“For 30 years, ASO has been a central hub where buyers and sellers connect,” said Andrew Young, general manager of Aircraft Shopper Online and Amstat. “With ASO eBlast, we’re extending that connection beyond our website, giving our clients a direct line to the inboxes of real aircraft owners and operators who are looking for opportunities right now.”
According to the company, clients have credited the service with producing offers for aircraft, expanding reach beyond traditional channels, and generating immediate results.&nbsp;ASO noted that eBlast supports a range of content, including aircraft listings, maintenance service promotions, financing options, events, and announcements. The platform also provides campaign tracking for open rates, click-throughs, and engagement.

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