Charles Alcock is managing editor of the AIN Media Group, having rejoined the company in 2019. He has been an aviation journalist since 1986, and previously worked for AIN from 1990 to 2017, most recently as editor-in-chief. His main focus is on covering new aviation technology and business models, as well as international news.
Having been raised in the London area, Alcock studied at the University of Manchester in the UK and earned an honors degree in Politics and Modern History. He speaks English and French, and some German.

Managing Editor

Charles Alcock

Dassault Falcon has introduced a new website specifically for the Chinese market:&nbsp;<a href="http://www.dassaultfalcon.cn">www.dassaultfalcon.cn</a>. Text for the site is presented entirely in Simplified Chinese, giving full details on all Falcon aircraft.


Visitors can watch video overviews of each Falcon and see 360-degree photos of cabin interiors and aircraft exteriors, as well as study range maps and airport performance charts. The cabin photos depict the latest designs developed through Dassault’s partnership with&nbsp;<a href="http://www.ainonline.com/aviation-news/aviation-international-news/2011-06-29/falcon-teams-designworksusa-falcon-2000s-cabin">BMW DesignworksUSA</a>&nbsp;and the latest Falcon HD management system.


“Chinese customers are incredibly savvy web users,” said&nbsp;Beijing-based&nbsp;Jean Michel Jacob, vice president of international sales and marketing for Dassault Falcon. “Launching this website is a key to expose the strengths of the Falcon brand in&nbsp;China, creating higher levels of awareness among our customers.”


Dassault’s Chinese web portal also features a specific tab on the&nbsp;<a href="http://www.ainonline.com/aviation-news/singapore-air-show/2012-02-15/asian-debut-falcon-2000s-cabin">Falcon EASy flight deck</a>&nbsp;as well as information on the newly certified EASy II version. Visitors can experience Dassault’s aircraft design and manufacturing processes and see how cutting-edge design techniques, such as Product Lifecycle Management (PLM), are incorporated into each new Falcon business jet.


The site was designed in conjunction with advertising and marketing agency Digitas, through its offices in Paris and Shanghai. It is hosted on servers within&nbsp;China&nbsp;to enhance the web experience for visitors and also includes contact information for Falcon sales and service facilities, including its offices in Beijing and Shanghai.


Since the rollout of the first Falcon 20 in 1963, 2,000 Falcon jets have been delivered to 67 countries worldwide, and sales in China have risen significantly in recent years. The family of Falcon jets currently in production includes the Falcon 900LX and 7X trijets, as well as the twin-engine 2000LX and 2000S models.

Dassault Introduces New Falcon Website In Chinese

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